Case Study: London Arrhythmia Summit (LAS)

The London Arrhythmia Summit (LAS) 2025 Annual Meeting took place on Friday, 13 June at the prestigious King’s Fund, London. This high-profile one-day event aimed to deliver top-tier education in the fields of arrhythmia and pacing, bringing together an expert community of clinicians and medical professionals. The event attracted 170 attendees, including prominent figures from the medical field. The conference was sponsored by J&J MedTech, Abbott, Medtronic, and Boston Scientific, enhancing the overall experience with valuable insights from leading industry players.

Objectives

The primary goal of the LAS 2025 conference was to provide high-quality arrhythmia and pacing education in a succinct, one-day format. With a strong focus on the latest innovations in the field, the meeting sought to deliver cutting-edge knowledge and foster collaborative dialogue among the UK’s leading experts.

The objectives included:

• Delivering focused education in arrhythmia and pacing.
• Fostering meaningful networking and engagement opportunities for clinical professionals.
• Providing an innovative platform for medical trainees through a panel competition, which allowed winners to sit on the panel during Prof. George Klein’s keynote talk.

The Solution

Planning and Execution
Following the 2024 conference, preparations for LAS 2025 began. The planning timeline included key stages such as sponsor announcements, programme updates, and opening of registration. Faculty arrangements, particularly the coordination of overseas travel and accommodation, were vital to ensuring smooth participation.

Venue Logistics
The King’s Fund, with its 130-seat theatre-style arrangement, was carefully chosen for its central position and excellent facilities. The venue featured an open and airy space for catering and exhibitions in the Orangery, providing an ideal setting for networking. Additionally, the in-house AV team was involved early in the planning process to review previous feedback and fine-tune the technical setup to meet expectations.

Marketing and Promotion
A multi-channel marketing approach ensured effective outreach:

• Social Media: Extensive use of LinkedIn, alongside faculty promotion to their hospital networks, allowed for a broad promotional reach.
• Sponsors: Industry sponsors played a key role in disseminating information to their networks.
• BHRS Partnership: Collaborations with BHRS facilitated 50 free trainee spots, promoting the event during other key meetings.

Technology Integration
Technology played a crucial role:

• CVENT was used for registration, and content was recorded and edited for future access on the LAS website.
• The Millbrook Hub App enabled live interaction with Q&A, networking, and polling during the conference.

Challenges Faced

Despite the comprehensive planning, several challenges arose:

• Logistical hurdles related to coordinating overseas faculty travel within the allocated budget.
• Technical issues, including occasional microphone malfunctions, affected the ability to hear talks at the back of the room. The team quickly resolved these issues.

The Results

Key Metrics

• Attendance: 170 delegates, surpassing the target number of attendees
• Engagement: While app engagement was lower than anticipated, session participation remained strong, especially during interactive discussions.
• Social Media: The event garnered significant attention across platforms, especially LinkedIn, increasing exposure within the medical community.

Qualitative Feedback
Attendees praised the keynote lecture and the ECG masterclass with Dr Mandrola and Prof. Klein, respectively, highlighting the bite-sized updates and innovative topics such as LBBAP and leadless pacing. The AF ablation consensus session received excellent reviews, with strong interaction during Q&A. Testimonials included:

• “Excellent insights on emerging technologies like leadless pacing.”
• “Great to see consensus-building on topics like AF ablation.”

Strategic Impact
The event facilitated new partnerships and provided a significant platform for brand exposure. The ROI was evident, with sponsors gaining extensive visibility and delegates receiving high-value education.

Lessons Learned

What Worked Well?

• The partnership with Millbrook and clinical directors proved instrumental in organising a seamless event.
• The strong coordination for faculty travel and accommodation ensured smooth execution.

Applying Insights to Future Events

• Lessons learned from app adoption and engagement will inform more targeted strategies in future events, aiming to boost virtual interaction.

Quotes and Testimonials

• “The keynote lecture and the ECG masterclass with Dr Mandrola and Prof. Klein, respectively were standout sessions.”
• “The insights on AF ablation consensus were invaluable for my practice.”
• “Emerging technologies like conduction and leadless pacing were not only fascinating but also perfectly aligned with the exhibits.”

Conclusion

The LAS 2025 conference successfully built on the legacy of LAS 2024, achieving record attendance and attracting prominent key opinion leaders from across the medical landscape. The event reinforced its position as one of the premier education platforms in the UK for arrhythmia and pacing specialists.