Millbrook Medical Conferences expertly managed the London Arrhythmia Summit 2024, delivering a seamless event that garnered high praise from over 130 delegates.
Millbrook Medical Conferences (Millbrook) successfully organised the London Arrhythmia Summit (LAS) at The King’s Fund, London, on behalf of new clients Dr Shouvik Haldar, Prof. Tom Wong, and Dr Wajid Hussain. This well-established summit, held on Friday 14 June 2024, attracted over 130 delegates, reinforcing its reputation as a premier event in arrhythmia and pacing education.
Millbrook provided a comprehensive range of services, including managing delegate registrations, maintaining the event website, overseeing social media channels, creating promotional artwork, and coordinating accreditation processes.
Millbrook also ensured seamless delegate and faculty care, including travel and accommodation arrangements, liaising with the venue and sponsors, and providing a dedicated on-site team of three. Post-event, Millbrook facilitated the distribution of evaluation surveys and certificates of attendance, ensuring a smooth and successful experience for all involved.
The London Arrhythmia Summit is a premier event in the UK, dedicated to delivering high-quality education on arrhythmias and pacing in a concise one-day format. The summit is renowned for its short, focused presentations, each designed to deliver key takeaways that can be readily applied in clinical practice.
The event features debates on challenging clinical scenarios led by top experts in the field, along with interactive “Ask the Expert” sessions that encourage audience participation.
Website and Registration Management:
Millbrook ensured the LAS website was meticulously maintained, providing up-to-date and accurate information for delegates. A seamless user experience was prioritised, with a direct link to a fully branded registration site, enabling easy access and streamlined delegate sign-ups. This approach ensured that all necessary details were readily available to attendees, contributing to a smooth registration process.
Increasing Awareness of LAS:
Given the summit’s established reputation and previous successful meetings at The King’s Fund, the course directors were keen to maintain continuity with the venue, while also focusing on expanding the summit’s reach and impact.
With LAS experiencing consistent growth, a strategic objective was set to eventually outgrow The King’s Fund venue and broaden the summit’s reach. Millbrook focused on enhancing LAS’s online presence, particularly through social media. A targeted social media strategy, emphasising LinkedIn, was implemented. This included regular updates, engaging content, and strategic paid posts, resulting in a dramatic increase in followers from 22 to 265 in just six months. Additionally, Millbrook forged relationships with key publications and professional societies, laying the groundwork for future collaborations and further boosting the summit’s visibility within the medical community.
Faculty Support:
Millbrook coordinated comprehensive travel and accommodation arrangements for eleven international faculty members, ensuring their smooth arrival and stay at The Mandeville Hotel. This included organising a faculty dinner at The Mandeville on the evening of Thursday 13 June which provided a valuable networking opportunity for both national and international faculty. By managing these details, Millbrook ensured that the faculty could focus solely on their contributions to the summit.
On-Site Management:
To guarantee seamless on-site operations, Millbrook deployed a dedicated team of three experienced professionals. They oversaw all logistical and operational aspects of the event, from registration to real-time problem-solving, ensuring that the summit ran smoothly and that all attendees had a positive experience.
Event Documentation:
Recognising the importance of capturing key moments for future marketing and promotional efforts, Millbrook engaged a local photographer. The photographer was thoroughly briefed to capture high-quality images of significant interactions and presentations throughout the summit, providing valuable visual content to support the event’s ongoing promotional activities.
Millbrook successfully delivered a high-impact event for LAS 2024, achieving all outlined objectives and contributing to the summit’s continued growth and success. Through meticulous planning, innovative marketing strategies, and expert logistical coordination, the summit not only upheld its tradition of excellence but also set the stage for future expansion and increased influence in the medical community.
Millbrook’s efforts in maintaining the event website, managing registrations, and providing on-site support ensured a seamless experience for all participants. The strategic social media campaign significantly boosted LAS’s online presence, while strong faculty support and effective event documentation further enhanced the summit’s impact. Additionally, by securing CPD accreditation through the Federation of the Royal Colleges of Physicians of the United Kingdom and Ethical MedTech Compliance through MedTech Europe, Millbrook provided added value to both delegates and sponsors.
Millbrook’s collaboration with a dedicated travel agency facilitated the smooth travel arrangements for faculty members coming from diverse locations such as Glasgow, New York, France, and Belgium, ensuring their timely and comfortable participation.
In summary, Millbrook’s comprehensive approach not only sustained the high standards expected of the London Arrhythmia Summit but also laid a strong foundation for its future growth and expanded influence.
An evaluation survey was distributed to delegates following the London Arrhythmia Summit. The feedback was extremely positive:
Attendees highlighted the following as the most valuable aspects of LAS:
Stay tuned for the London Arrhythmia Summit 2025!