Millbrook Medical Conferences successfully delivered CHIP (Complex High-risk Indicated Patients) 2024 at the Golden Jubilee Conference Hotel in Glasgow on Thursday 21 and Friday 22 November.
Millbrook Medical Conferences successfully delivered CHIP (Complex High-risk Indicated Patients) 2024 at the Golden Jubilee Conference Hotel in Glasgow on Thursday 21 and Friday 22 November. Organised on behalf of esteemed course directors Dr Aadil Shaukat, Dr Francis Joshi, and Dr Mitchell Lindsay, and all consultant cardiologists at the Golden Jubilee National Hospital, CHIP brought together 169 attendees for an intensive 1.25-day live educational event focused on complex PCI procedures.
The event provided a platform for cath lab teams to exchange real-world knowledge and explore advanced interventional cardiology practices through lectures, debates, and live cases, all guided by a renowned international faculty.
Creating a Specialist Learning Environment for the Cath Lab Community
Millbrook worked in close collaboration with the course directors to curate a programme that supported learning across all roles in the catheterisation laboratory, including consultants, fellows, nurses, radiographers, and physiologists. The result was a highly tailored experience, structured to deliver practical, case-based education that resonated deeply with the attending audience.
Programme Highlights:
CHIP’s strategic goals centred around providing an engaging, interactive learning environment for cath lab professionals, with a particular emphasis on optimising outcomes from complex PCI procedures. Delegates were offered direct access to expert insights, emerging techniques, and shared clinical experiences.
To support these objectives, Millbrook focused on:
Overcoming Challenges with Smart Planning
The most significant logistical challenge for CHIP 2024 stemmed from its location in Glasgow, which can be difficult to access for delegates in southern and central regions of the UK. To address this, marketing efforts were focused on engaging Scottish and North East regional centres, ensuring strong local participation.
Despite this geographic challenge, attendance increased by 36% year-on-year, a testament to the strength of the programme and Millbrook’s regional marketing strategy.
Solutions and Innovations
CHIP 2024 stood out for its innovative programme structure and tailored approach to education. Key features included:
“The inclusion of short talks as the live cases progressed… The talks were relevant to the cases and markedly improved the engagement.”
Sponsor and Faculty Support
The venue’s unique structure, with the conference hotel attached to the hospital, allowed for seamless faculty movement and optimal AV setup for live case viewing in the built-in lecture theatre.
To enhance sponsor visibility, Millbrook worked to relocate the exhibition area in future years from the corridor to a more prominent foyer area and offered exhibitors earlier setup access to facilitate greater networking opportunities.
Survey Results and Impact
A post-event evaluation revealed overwhelmingly positive feedback:
“Fellow cases and discussions were fantastic.”
“The other side of the table – a patient’s voice undergoing complex PCI – was a powerful inclusion.”
Millbrook’s skilled management of CHIP 2024 ensured a successful, insightful, and well-paced learning experience for all attendees. By collaborating closely with the course directors, we created an environment where challenging clinical content was made accessible, engaging, and deeply relevant to the cath lab audience.
Key outcomes:
The CHIP annual conference continues to thrive as a vital event for the UK cath lab community. With strategic planning, insightful programming, and a commitment to continuous improvement, CHIP delivers an exceptional learning environment year after year.
As a trusted partner, Millbrook remains committed to delivering a high-quality delegate experience, seamless logistics, and maximum value for sponsors and faculty alike.