2022 saw Millbrook Medical Conferences (Millbrook) celebrate its 30th anniversary, and what better a way to commemorate the milestone than with a shiny, new website that really showcases the business and all its accomplishments over the last three decades. In addition, Millbrook has invested in CVENT, which puts event registrants at the heart. Throughout the last year, Millbrook has worked incredibly hard behind the scenes to design, develop and test the website and CVENT, which were both rolled out on Friday 6 January 2023.
Recognising that its events are unique and that its registration technology should be as responsive, intuitive and flexible as the event it plans, Millbrook decided to move away from its previous registration and event management system to CVENT.
The move to CVENT strengthens the business’s commitment to providing the best user experience possible. The event management software solution paves the way to a seamless registration process by combining advanced functionality with a user-friendly interface, which in turn, allows Millbrook to design a specialised registration process for its audience. Attendees will have greater ownership of their registration, with the option to amend their booking(s) by adding accommodation, additional days later down the line or cancel it themselves.
The most notable change for website visitors is that each upcoming conference will have its own identity outside of the Millbrook brand in the form of a fully customisable microsite. As such, the Millbrook team will have greater design freedom and the ability to implement feedback from clinical organisers on the look and feel of each individual microsite. Utilising images, colours and fonts reflective of the meeting, Millbrook will kick off its events in the right way, giving attendees a taste of what they can expect. What’s more, every conference will have its own stamp with added functionality and information included to suit the conference itself, rather than limited flexibility with only text functionality.
As an independent microsite, healthcare practitioners interested in attending a particular conference can quickly and easily refer to the conference-specific microsite for all the latest information related to the event, including programme and faculty updates, directions, and frequently asked questions. A time-saving benefit as users would previously have to navigate through Millbrook to find what they are looking for.
Registering for medical education is made simpler with CVENT as attendees can amend their booking(s) with just a few clicks. The transfer to CVENT offers the same features attendees know and love, as well as some new capabilities, such as the ability to add their own accommodation, additional days attendance, or attend a dinner. Now, delegates can go one step further by adding those extras later or cancelling them.
The event technology platform for face-to-face, online and hybrid events creates a smoother, quicker, and more efficient delegate experience. The registration process is tailor-made to suit the requirements of each conference and opens the opportunity of storytelling and taking the user on a journey.
Away from CVENT, the Millbrook website itself is easier to navigate and bursting with information, including biographies on the Millbrook team, services offered and case studies and news, without compromising the visibility and information available on its conferences.
The changeover is extremely beneficial to delegates, clinical organisers and Millbrook Medical Conferences alike.
CVENT removes some previously manual processes, which allows for more streamlined and efficient working as well as increased capacity within the team, and CVENT will act as a one-stop-shop for everything related to each conference with the organiser having full visibility and ownership of this. What’s more, with its increased reporting functionality, CVENT makes it easier for Millbrook to access and identify areas for improvement, allowing the business to proactively act on these changes and implement measures for stronger results.
Utilising such technologies allows for integration with other systems for automatic processing and linking of information between multiple services, which also increases the scope of growth.
The overhaul of Millbrook’s website is reflective of the future of the business and the direction it is taking. In addition to high-quality content and a refined colour palette, the website features more information on the services offered by Millbrook, for those interested in running their own conference with Millbrook Medical Conferences as a partner.
Speaking of the investment, Business Development and Marketing Manager Sarah Moore said:
“Millbrook has seen huge growth in the past 18 months and with this the business is ready to take the next steps to expand and invest in its future.
“The implementation of a state-of-the-art event management and marketing system will allow additional functionality for our team to help promote efficiencies and allow for more advanced ways of working, as well as providing a more streamlined and pleasant registration and delegate experience for those attending our conferences.
“In addition, we’re proud of our new website which better reflects the direction of the business. We’re really excited about these new changes and look forward to the possibilities these systems will create and to build on our recent achievements well into the future.
“Whilst we’re excited about our new technological advances, it’s our wonderful team that are at the heart of the business and are the main reason for its continued success.”
Millbrook Medical Conferences welcomes feedback about your experience – please email enquiries@millbrookconferences.co.uk with your thoughts and suggestions.
