Despite the challenges, we had a great year!

Millbrook organised 24 conferences in total. Of those, 16 took place online, five were in-person only, and three were hybrid taking place across Manchester, Nottingham, Surrey, Cardiff and London. We were delighted to be able to hold face-to-face conferences again after a year of online-only events. It was fantastic to be able to catch up with familiar faces and enjoy the interaction and benefits of in-person education once again.

Millbrook’s conferences received a total of 8,695 registrations from across the world in 2021. We reached China, the USA, Saudi Arabia, Portugal, Greece, Italy, Germany, Spain, Croatia, Romania, Argentina, Chile, Brazil, India, Singapore, Japan, South Korea, and many more countries. It makes us very proud to know that we have helped educate thousands of HCPs across the world, allowing them to provide the very best care to their patients. Ultimately, the provision of first-class medical saves lives and we love being a small part in enabling this positive impact on society.

In addition, Millbrook were finalists in the ABPCO Excellence Awards for our work in transforming an annual, multi-track, three-day, face-to-face meeting into a highly successful digital meeting in 12 weeks. You can read more about it here.

We also launched the Millbrook Hub, a single event platform to showcase our virtual events. Allowing registered delegates to use one link only to access all upcoming Millbrook e-conferences. In addition, the Hub contains all the content from past e-conferences and webinars. Currently, the Hub has a library of 19 conferences and over 90 hours of education available to watch on-demand. Read more about the Hub and gain access here.

Finally, our team grew by two, as we welcomed back Tilly Broadbent as conference coordinator, who has worked with us in the past, and we welcomed Chloe Tyler who joins us as administration assistant.

We wanted to share these milestones and statistics with all the people that helped to make this happen. Whether you have been a delegate at one of the conferences we have organised, a member of faculty, a course director, or a sponsor, thank you for supporting us this year.

The last two years have taught us so much, we feel ready for a new challenge in 2022 and we’re going to make this our best year yet.

29 conferences were organised by Millbrook across 16 cities within the UK, during which thousands of HCPs were educated, ensuring they are providing the very best care to their patients. Ultimately, the provision of first-class medical saves lives and we love being a small part in enabling this positive impact on society.

In addition to our conference stats, our team grew by three, you can read more about our new team members here.

We wanted to share these milestones and statistics with all of the people that helped to make this happen. Whether you have been a delegate at one of the conferences we have organised, a member of faculty, a course director or a sponsor, thank you for making this past year special.

2020 is already looking to be huge for Millbrook and we hope to meet and work with you all again in 2020 and beyond!

But of course, there is much more to it than that.

The need to attend a conference is as strong as ever despite all the financial challenges that are currently in place and the scrutiny that healthcare professionals are under, but why is this so? Why is it so important that 11,000 healthcare professionals are prepared to travel from around the globe to attend a conference in San Diego? The answer is clear.

There is a need for that conference. There is a need to bring all those physicians together for a limited period of time to garner knowledge and information, to exchange ideas. To make new acquaintances. To build life-long working relationships. To put a face to a name. To discuss your own or someone else’s ideas. And, of course, to be educated.

For industry of course, the answers again are plentiful and similar. Meeting new customers, key opinion leaders, the future generation. Exchanging of ideas, demonstrating your products. Forging new contacts.

There are many reasons for holding a conference and there is no doubt that you cannot replace the experience of real life conference attendance, on your computer screen.

With the changes that have evolved in the workplace for both healthcare professionals and its associated industry over the past few years, organisers of healthcare educational events must recognise the changing needs of their delegates and sponsors and adapt accordingly. Balance does need to be introduced and working alongside digital providers to provide choice for the delegate as well as ensuring a financially satisfactory and accessible event must now be high on the organiser’s list of considerations when embarking on a new project.

Millbrook Medical Conferences and its sister company Millbrook Medical Logistics, recognise the need for organic growth and are committed to being part of the new era of conferencing but most importantly, Millbrook embraces change and the new challenges it brings.

As a recognised market leader, our new website gives you, at the click of a button, the opportunity to find, attend or organise conferences relative to your sector. Millbrook Medical Conferences will deliver the highest quality conference experience and will work to your bespoke requirements.