Millbrook CORE to the Success of Annual Abbott Conference
Abbott approached Millbrook Medical Conferences in January to help plan and manage its annual CORE (Complete Revascularisation) conference.
Abbott, a global healthcare leader, approached Millbrook Medical Conferences in January to help plan and manage its annual CORE (Complete Revascularisation) conference in spring 2022. In its sixth year, CORE took place as a hybrid event at the Royal College of Physicians, London, from May 3–4.
With a lead time of just 10 weeks, CORE reached a global audience of over 1300 delegates representing several countries, including Ireland, Sweden, Norway, Denmark, Finland, Latvia and Poland. 145 delegates attended in person and around 1200 tuned in online.
Aimed at interventional cardiologists, interventional cardiology nurses, cath lab personnel, including nurses, technicians and radiographers, and interventional fellows, CORE 2022 takes place on an annual basis.
Through innovative lectures and live cases delivered by world-renowned experts, CORE demonstrates how we can optimise PCI outcomes, together as a community. In addition, CORE addresses the appropriate treatment pathway for patients and explores how to further improve outcomes by examining the latest clinical evidence, cutting-edge techniques and beyond the intervention.
The main objective for holding the conference was to demonstrate and discuss how interventional cardiologists of all levels and cath lab personnel can optimise PCI outcomes, together as a community.
Abbott’s educational objectives for CORE were:
Historically, Radcliffe Cardiology has worked on CORE as a digital partner, but Millbrook was brought on to take care of the in-person proceedings. Combined, the Millbrook team has over 80 years of event management experience and was perfectly positioned to ensure Abbott achieved the educational objectives of the conference.
Millbrook brought several services to CORE, including on-site conference support, delegate management, marketing and communications, financial planning and venue sourcing, to ensure that the event ran as smoothly as possible. In addition, Millbrook managed all live case transmissions and logistics such as travel, accommodation and catering.
The venue of the Royal College of Physicians (RCP) was a natural choice for CORE. The Millbrook team have used the RCP on multiple occasions for Abbott meetings and Abbott favoured the set-up of the venue. That, paired with its location with respect to train stations and hotels for accommodation ticked all the boxes. Millbrook used The Wolfson Theatre, which seats approximately 300 delegates.
Course directors James Spratt, Adrian Banning, Evald Christiansen, Jonathan Hill and Colm Hanratty led the creation of a comprehensive programme which offered 12 category 1 CPD credits. The programme was broken down into four sessions, which spanned the two days, titled: Imaging and Physiology, Pre-procedural Planning, Challenges in Complex PCI and Beyond Intervention.
A mix of presentations and eight live cases from Mater Private Hospital, Aarhus University Hospital, St George’s Hospital, Royal Brompton Hospital and London Bridge Hospital, addressed the appropriate treatment pathway for patients in 2022. The conference also explored how to further improve patient outcomes by examining the latest clinical evidence, cutting-edge techniques and beyond the intervention. What’s more, all delegates were given a certificate of attendance.
Day one concluded with a barbecue, which Millbrook organised in conjunction with the RCP. The barbecue was well attended with all delegates enjoying the food, drink and opportunity to network.
CORE 2022 received an abundance of positive feedback on both its content and presentation. The specialist and engaging subject matters paired with the number of delegates in-person allowed attendees to have in-depth discussions with the faculty.
The survey for CORE was completed by 529 people. 61 people filled out the questionnaire in person at the RCP, while 468 people submitted their feedback online via the CORE website. The results show:
Of the 529 survey respondents, 406 people credited the topics, live cases, range of talks and opportunity to network.
When asked what the best aspect of the course was, one delegate said: “It covered a large area of interventional cardiology with application in daily practice,” while another commented on the “superb range of talks with engaging and enthusiastic presenters.”
Other comments included: “Live cases were very interesting,” “Level of content suited to all HCPs”, “I think sessions were appropriately timed and good mix (sic)” and “Outstanding course. Thank you to Millbrook and Abbott.”
Most notably, all delegates surveyed said they wanted to participate in future CORE meetings.
Millbrook looks forward to working with Abbott to produce more successful conferences in the New Year.